Role
As a junior brand designer (APAC) at foodpanda, I did
• Branding research and ideation of concepts
• Execute highly-valued brand design system(s)
• Create new basic and special line of Pau-Pau merchandises for all 12 markets
• Support local teams in merchandise sampling and other design processes
Works
Employee ID Card, Door Decals, Merchandise Box, Stickers, Washi Tapes, Memo Pads, Key Rings, Zoom Backgrounds
Employee ID Card
Adapted across APAC
Image courtesy of Forest Kim
Front
Back
Door Decals
Adapted across 12 markets
Merchandise Box
For Pau-Pau merchandises
Open
Closed
Stickers
We call them “stickies”
Stickies
Laptop Stickies - Front, Back
Washi Tapes
2 versions
Mockup 1
Mockup 2
Pattern
Memo Pads
2 versions
Pau Head
Pau Memo
Smiley Pau
Talking Pau
Cheeky Pau
Thinking Pau
Key Rings
3 versions
Key Rings
Chope Tissues
3 versions
Choped 1
Choped 2
Choped 3
Yayyy!
Sniff~Sniff
Zzzz…
Zoom Backgrounds
For the employees and internal brand love
Pau-Pau on the plane
Pau-Pau at the beach
Pau-Pau on the bed
Pau-Pau at the pool
Pau-Pau in the kitchen
Pau-Pau on the couch
Pau-Pau at your window
Pau-Pau and the sakura tree
Pau-Pau at the car
Others
Explorations that did not make the cut
Pau in Metro
Pau on Boat
Pau in Library
Long Socks
Low Socks
Ankle Socks
Laptop Sleeve
Embroidery Patches
Pau SG Plastic Bag
Pau SG Totebag
Totebags
Pau Umbrella
Pau Umbrella, Clear
Barbie Pau Umbrella
Chope Tissues
Shirts
